Product Marketing Specialist
Réf. 250212122103 · 75000 Paris · 1 à 3 ans d'expérience
Coordonnées masquées — CV anonymisé par PMEBTP
Ma recherche
Je recherche tout type de contrat, sur toute la région Ile de France, dans le Batiment.
Atouts et compétences
- Data Analytics
- Digital Marketing
- Web Development
- Project Management
- Stakeholder Management
- Communication
- Negotiation
Langues
English (maternelle), French (courant)
Expériences professionnelles
Product Marketing Specialist
Employeur confidentiel
Developed strategies and activations across key digital pillars: Media, Digital in-store, E-Commerce activations. Optimize tagging rates in Adobe Analytics using qualitative insights provided by media partner and dashboard optimization. Consolidated and analyzed in product launch (Go-to-Market), highlighting key insights and learnings.
Responsable Marketing Digital
Employeur confidentiel
Responsible for the creation and execution of digital advertising campaigns, managing budgets and optimizing ad spend which achieved a 20% decrease in cost per acquisition for all the 36 Global beauty brands. Created landing pages for a high-funded campaign called 'Sense of Purpose,' generating over 500+ million impressions globally.
Digital Marketing EMEA
Employeur confidentiel
Developed and implemented project strategy, focusing on Adobe Analytics and coordination of data insights and trends, to effectively lead multi-channel social media campaigns and keep key stakeholders informed.
Data Analyst
Employeur confidentiel
Deployed models on AWS and Google Cloud, achieving 99.9% uptime and reducing deployment time by 40%. Created data models with dbt on BigQuery and wrote documentation resulting in 35% sales growth above target.
Formations
Bac +5
Skema Business School
International Marketing & Business Development
Bac +3
Don Bosco University
Bachelor of Business Administration